DON'T IMPROVE 10%, YET MAKE IT 10X BETTER
In a 1962 speech president JFK told the world about a dream to put a person on the moon by the end of the decade. A vision that was deemed to be nearly impossible. Yet, the genius of this original moonshot was that the audacity of the challenge inspired motivation and planted the seeds to align many different disciplines to work together. Moonshot thinking requires to not think in small improvements (10%) but grabbing a Real, Big Problem and transposing it into a Radical Solution (10x) that could redefine the future. Then reverse and try to grasp the leap, the Breakthrough that is required.
Moonshots
ánd Loonshots
SOME TIPS & TRICKS
Based on our experience, some tips & tricks to define the Moonshots & Loonshots
Aim for 10 not 10%
X
START WITH THE MONKEY
BREAK IT!
Generate Ideas, no limitations.
If you were asked to train a monkey to ride a bike, most people would start by building the bike, while training the monkey is the hard thing todo. It’s best to take on the hardest, most important part of the problem first, rather than waste time on relatively simple tasks you know you can do later.
Question everything and everyone.
DISCOMFORT IS GOOD
A loonshot is about testing an embedded belief, those things that you are sure
Moonshot thinking is a forward-oriented approach. Dare to think visionary and out of the box while being prepared to fail. LEANR
START USING THE MOONSHOT MODEL
A. Start with a challenge
-
WHAT IS YOUR THEME?
- WHAT ARE THE CORE CHALLENGES?
-
STATE A HOW-TO QUESTION?
B. 10X your idea?
-
WHAT WOULD WORLD LOOK LIKE IF SOLVED?
-
REVERSE: WHAT BREAKTRHOUGH TEND MIGHT YOU SURF UPON?
- OVER WHAT AXIS HAVE YOU BEEN VARYING?
- STATE A CLEAR & COMPELLING VISION
Take a guided tour using our smart Typeform coaching tool. Make your own Moonshot 7 easy steps
How the customer feels about the solution.
How the customer believes he or she is perceived by others while using the solution.
The practical customer requirements for the task that customers wants to achieve.
The practical requirements for the task customers want to accomplish in conjunction
If only...
How the customer believes he or she is perceived by others while using the solution.
C. Go crazy, go beyond.
-
TURN MOONSHOTS INTO LOONSHOTS
-
WHERE IS IT RIDICOLOUS? WHY?
-
WHERE IS THE DISCOMFORT?
-
WHAT BOUNDARIES HAVE BEEN CHALLENGED?
VIDEO TUTORIAL
A 5 minute video instruction on how we use the Moonshot & Loonshot approach
The Jobs to be Done perspective is not a study of how people use your products, it’s the study of why!
"Don’t build better cameras — build better photographers." is a striking phrase by game-developer Kathy Sierra. She is trying to make us aware of the fact that we do not need more product-driven innovation with more and more features (feature-creep), yet we need to develop services that are outcome-driven. Services that help our users grow! This model will help you frame your market or service through the lens of what the users is trying to accomplish.
A FEW REAL LIFE EXAMPLES
Some examples we have used and/or encountered in our recent client sessions
"To Accelrate the worlds transition towards sustainable energy"
“Keep my money safe, and help me grow it.”
Click on one of the examples of how to formulate Moonshots or Loonshots, based on some of our real life case
DARE TO ASK!
Our coaches are open to any questions!
BACKGROUND MATERIALS
NEXT STEPS?
Watch the inspiring TED talk by Director of X, Astro Teller, who turned Moonshot-thinking in a core philosophy at Google.
Jim Collins on the Big Hairy Audacious goal (BHAG)
The book on Loonshots: How to Nurture the Crazy Ideas, you can order via Amazon for example.
Wow, you now have a Big Hairy Audacious goal set out to achieve, and now what? Moonshots & Loonshots are linked to the following mindsets, skillsets & toolsets:
-
Northern Star
-
Changing the Groundrules
-
Ikigai
-
Good to great
