SEE THE DIFFERENCE TO MAKE A DIFFERENCE
Reframing is a simple but powerful technique to see the world, your idea, market or problem from many different perspectives. Do try as many fresh angles as possible to trigger an open mind. Doing so will help you to overcome engrained thinking patterns (your point-of-view or frame). Our five PIVOT steps will challenge you to think more creatively, more off-the-beaten-track. The first challenges will make you deviate, de-construct the whole situation to discover the variables at play. This will give you some space to maneuver. The next challenges will prompt you to recombine, reshuffle and reconstruct these elements into new insights ánd ideas. Let the magic begin!
SOME TIPS & TRICKS
Based on our experience, some tips & tricks to reframe using the P.I.V.O.T flipsheet
SUSPEND JUDGEMENT
CREATE AN ACCIDENT
EXPLORE ALTERNATIVES
Let your hands to the talking, reflects later.
A beautiful accident. Let your hands to the talking, reflcts later.
Diversity, think out loud
YES, AND...
Customers are looking for a 'new situation' or a 'new fee'. We often use a + or - to signify whether the job is over- or underdelivered at the moment.
Ánd, when drawing your own model, you can size the bubbles depending on importance.
START USING THE PIVOT MODEL
A. WHAT IS THE CORE JOB TO BE DONE?
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FUNCTIONAL DESCRIPTION:
- PERSONAL EMOTIONAL DESCRIPTION:
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SOCIAL EMOTIONAL DESCRIPTION:
B. WHAT IS THE RELATED JOB TO BE DONE?
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FUNCTIONAL DESCRIPTION:
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PERSONAL EMOTIONAL DESCRIPTION:
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SOCIAL-EMOTIONAL DESCRIPTION:
Take a guided tour using our smart typeform coaching tool.
How the customer feels about the solution.
How the customer believes he or she is perceived by others while using the solution.
The practical customer requirements for the task that customers wants to achieve.
How the customer feels about the solution.
The practical requirements for the task customers want to accomplish in conjunction
How the customer believes he or she is perceived by others while using the solution.
* PLEASE DO SIGNIFY EACH STATEMENT WITH A + OR - WHETHER
THE USER IS OVER OR UNDER DELIVERED AT THIS MOMENT.
C. HOW TO FORMULATE THE JTBD STATEMENT?
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I WANT TO [user & action]
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OBJECT [object]
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WHEN [situation]
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SO I CAN [expected outcome]
TAKE A STEP BACK...
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ATTRIBUTE [unit of measure]
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CONSTRAINTS [object of control]
VIDEO TUTORIAL
A 5 minute video instruction on how we use the PIVOT sheet for reframing
The Jobs to be Done perspective is not a study of how people use your products, it’s the study of why!
"Don’t build better cameras — build better photographers." is a striking phrase by game-developer Kathy Sierra. She is trying to make us aware of the fact that we do not need more product-driven innovation with more and more features (feature-creep), yet we need to develop services that are outcome-driven. Services that help our users grow! This model will help you frame your market or service through the lens of what the users is trying to accomplish.
A FEW REAL LIFE EXAMPLES
Some reframing examples we have used and/or encountered in our recent client sessions
"What if we could create an eyeware solution that works like Swap Bikes?"
“This is not a tool, this is an engine!”
Click on one of the examples how reframing with PIVOT changes a real life case
DARE TO ASK!
Our coaches are open to any questions!
BACKGROUND MATERIALS
NEXT STEPS?
The Power of Ten video I mentioned you can find here.
Wanna know more about why reframing is a useful tool,
do watch the video by philosopher Karim Bennamar.
A book that really inspired me on seeing differently is Deviate by Beau Lotto.
Now you have about 20 different perspectives on your idea, business or problem. Let's move on. The PIVOT approach is linked to the following mindsets, skillsets & toolsets:
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Using Personas
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Empathy mapping
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Reframing techniques
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Ladder of abstraction
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Features, Functions Benefits
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Customer development
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Company purpose